Milo's Design universe

Bubble Citea Loyalty Programme

This mobile loyalty project was created for the Bubble Citea brand. I was responsible for concept planning, UI design, and interaction flow development. The goal was to build a system that helps customers earn points, access rewards, explore offers, and enjoy a smooth experience throughout their daily visits.The visual system was developed to align with the brand identity while supporting future feature growth. Clear guidance elements and consistent interface logic were added to help users move naturally from the home screen to the reward redemption process.

App design

UX & UI design

Dynami feedback

B2C

Responsive design

Research & Insight

Lank of Cohesive

The features feel pieced together in a fragmented way, lacking a cohesive design language or unified design tokens to support a consistent product experience.

Poor Responsive Experience

The app as a whole does not properly adapt to or comply with the latest iOS and Android system requirements, resulting in a poor responsive experience.

Low CTA

CTA performance is weak. Users primarily use the app just to collect stamps and tend to ignore other features or promotional content.

Age Regulation in the UK

Under UK law, children under 13 cannot legally consent to their personal data being processed. This age group meet 23% of our customer group.

User Profile

According to our pervious data about most poplar location & Customer group.

Type A

Emma - Student from Surrey Univeristy

Basic info

Age:

Location:

Guildford, Surrey

Position:

University Student

Family Status:

Single

Device:

Iphone 13 plus

Goal

Like to get drinks "looks good" with low time spending & low cost.

Sometimes viewing loyalty campaign to get discount products.

Like trending stuff on instagram &

My work starts with people and the cultures we create together. I like to think every product carries a little story, and every experience has the chance to change how we live, feel and connect. With curiosity, simple craft and a bit of gentle intention, I design things that fit into everyday rituals and make life feel a little clearer, a little kinder — one design, one moment at a time.